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Venus is not interested in anybody's IQ, (Intelligence Quotient) or EQ, (Emotional Quotient). I don't have a PhD and I never finished college. What I have is a BS in golf and life. Venus is full of BS, and I am passionate about it. BS stands for Belief System in case you haven't figured that out. The Belief System I would like to change today is that 9 holes of golf are somehow not enough. That 9 holes of golf are for wimps only. Well, that is an outdated belief that needs to fall quickly if this game intends to grow, and particularly grow with women. Women are by nature "multi taskers," so 18 holes of golf is asking a lot from women in today's time. Let's just compare this time issue to going to a full-length movie, which takes on an average at least 2 hours to watch. I remember when double features were the norm, and everybody spent all day in a theater watching double features, which would take from 4 to 5 hours. Now days, you rarely see anyone taking in a double feature because few people are willing to sacrifice that much precious time! One movie is plenty today, and that has become the norm. Playing 18 holes of golf can also take on average from 4 to 5 hours to play depending on where and whom you are playing with. This is far too much time for the average woman who has kids, a job, a family, or other commitments to attend to. It is an absolute no brainer that both men and women need to start looking at 9 holes of golf as a socially acceptable choice or option. 18 holes of golf is a lot of golf, period. Nine holes is enough, nine is FINE! The Belief System and attitude about nine hole golfers has got to change if this game is going to grow and prosper. Golf facilities need to wake up and market to nine hole golfers more aggressively. It would be so easy to change this Belief System if the golf industry recognized how many more people would be playing because they can now make the time. If the movie industry can make such a drastic change, then the golf industry should do the same! I say we start by changing a Belief System that no longer serves us. 18 holes of golf are still and always will be the standard number of holes for a round of golf. If someone loves to play 18 holes, then that is a luxury and that is great. But, 9 holes is also an acceptable number of holes to play if that is all someone has the time for. They should be supported and encouraged to play those nine holes and feel good about that commitment. Venus says we start a positive campaign now and change an industry. Our new motto is, Nine holers rule! That is my "BS" and I am sticking to it! What is your view on this issue? Send your BS to venus@venusgolf.com.
from Ladies Golf Journey - Oct/Nov 2003
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