In addition to the survey, Lexus has created a multi-faceted program to provide an unforgettable experience for U.S. Women’s Open attendees. A Full Swing Golf simulator, located within the Lexus vehicle display tent, will allow golf enthusiasts to take their best shots on a virtual 2007 U.S. Open Oakmont course. Players can compete for a chance to win a trip to the 2008 U.S. Women’s Open Championship.

Visitors can also have their photo taken with a full-size replica of the U.S. Women’s Open trophy in front of a backdrop of the Pine Needles golf course in the Lexus vehicle display tent. Once snapped, participants can download and forward their photo online at www.MyOwnPursuit.com as well as get tips to improve their own game.

About Lexus
In January of 2007, Lexus became the first automotive partner in USGA’s 112-year history and serves as Official Vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open, and U.S. Amateur Open.
Since its introduction in 1989, Lexus has become synonymous with luxury. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 222 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.

1) Driven to Succeed

Getting Better All The Time. More than three out of four women (76%) say that over the past three years, their game has gotten better!

• Swell Southern Belles. More Southerners claim they have improved vs. women from any other region of the country (84%, vs. 74% of Westerners, 72% of Northeasterners and 70% of Midwesterners)
• More than eight out of ten women with enviable handicaps of 10 or less say they are getting even better (84%)!

Home On The Range. On average, regular golfers say the most number of hours they’ve ever spent on a driving range in one day is 4. But women are spending even more hours than men (5 vs. 4)!

Perfection Vs. Vacation. A majority of women (51%) would rather have a hole in one than a free vacation

The Business Of Perfection. The average female golfer spends 17 hours a month pursuing her game. That’s more than two business days!

Driven To Improve. More than one in three women say they most prefer to play with golfers who are better than they are (38%), vs. someone at or below their skill level.

2) Girls Gone Wild… For Golf!

True Romance:

• More than one in four women (27%) would rather have the perfect golf swing than the perfect marriage
• In an average year, a majority of women spend more money perfecting their golf game than on gifts for their significant other (52% vs. 48%)

Nice ride, but can my clubs fit in here? A majority of female golfers check to see how many bags of clubs can fit in the trunk of a car before they buy it (52%).

• More women obsess about this than men (52% vs. 47%)!

Swingers Of A Different Kind. More women than men say they are most skilled at golf vs. sex or driving (25% vs. 20%).

Sorry Fido, this just isn’t working out…One in five women golfers would give up their pet (16%) for the perfect golf swing.

Now That’s Commitment. Thirteen percent of women would give up their hair for the perfect swing(!)

3) How To Make Friends and Influence People? Play golf!
Women say that golf has improved relationships in a number of ways.

Therapy On The Green. Twice as many women as men say golf has benefited their relationship with their significant other (43% vs. 22%)

Golf and the Ya-Ya Sisterhood. More than six out of ten women (63%) say their friendships have benefited because of golf.

Movin’ On Up. Nearly one in four young women ages 18-39 (23%) say their pursuit of golf has benefited their job performance.

4) Mom Improvement
Mothers with children in the home aren’t letting their families get in the way of their pursuit of perfection!

• Moms of young children have spent more time on the driving range than other women (up to 6 hours, vs. up to an average of 4 for other women).
• More Moms with young children in the home have taken steps to improve their game vs. other women, including taken lessons (46% vs. 34%), bought expensive equipment (41% vs. 22%), exercised more (44% vs. 43%) and practiced more often (88% vs. 79%).
• On average, Moms with children in the home are spending 2 more hours per month perfecting their game vs. other women (18 hours vs. 16 hours)

5) Young Perfectionists

• A majority of women ages 18-39 (57%) say their handicap is between 1 and 10, vs. 39% of golfers in general.
• More than eight out of ten women in this age group (84%) say their game has improved in the last three years