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The PGA Merchandise Golf Show - Part III of 4
Mixed in with my visits to the exhibits were a series of conferences and interviews. Here are highlights of what I learned.
Conference and Interview Highlights
Junior Golf is In Again
So, there's The First Tee (a very successful junior program with about one-third females) along with its cousin, the National School golf Program, the LPGA-USGA Girls Golf, now the PGA Sports Academy, plus a new plethora of organized, private after-school golf programs.
The growth in junior golf has crept up on the industry. There was a junior golf bubble about five years ago...and then not much has happened. But,in the National Golf Foundations 2009 report, the number of junior golfers is holding strong with girls playing just about as many rounds as boys.
According to Kathy, in a mixed group of both girls and boys ages 9-10, the girls do better than the boys. But then, the boys catch up and the girls will not do as well when they begin to feel intimidated. (What a surprise!! Teen age girls act a lot like regular women.)
So the LPGA has to decide where to put its efforts on girls golf. To overlap and duplicate The First Tee and the PGA's programs, or to develop a unique more successful approach to teaching juniors and/or to specialize in all-girls groups where the research shows it leads to better results? When I listen to Kathy describe how she teaches - how she makes it fun - how she focuses on skills, I know the LPGA has a head start on teaching girls.
The six million female golfers have to be the champions of girls golf. Many future female golf stars cannot afford the clubs, the coaching, the traveling that is required to make it through the junior golf circuit. For every Lexi Thompson, there may be tens or hundreds of young girls in this country that yearn for the opportunity to develop their skill.
One thing that the LPGA and only the LPGA can do is focus on these young women.
And women golfers - recreational golfers like myself, who love this game - should feel like they are part of this effort. We have to leave the game better than we found it also.
2011 PGA Merchandise Show - A Woman's View - Part I
Nancy Berkley, President of Berkley Golf Consulting, is an expert on women's golf and junior-girls golf. She is a frequent contributor to www.cybergolf.com/womensgolf and www.ladiesgolfjourney.com. Her book, Women Welcome Here! A Guide to Growing Women's Golf, published by the National Golf Foundation, is an industry reference on marketing golf to women and spotting trends within the industry. She offers information and advice about the golf industry on www.berkleygolfconsulting.com and is often quoted in national publications.. She is also the author of the NGF publication: An Insider's Guide to Careers in the Golf Industry. She was a contributing editor of Golf for Women magazine and a founding advisor of Golfer Girl Magazine. Her interviews with women in the golf industry now appear on www.golfergirlcareers.com. Nancy lives in Palm Beach Gardens, Florida, and is a graduate of the University of Minnesota, Harvard University and Rutgers Law School. After a business and legal career, she decided to write about the game she learned and loved as a teenager. She describes herself as a good bogey golfer with permanent potential.
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